I spent 21 years clearing the way for people who make things.

I made video games for 21 years. My job was never the art or the code. It was clearing the obstacles so artists and engineers could do their best work.

Craftara started as a favor. A family swim school in Texas was losing customers and the owner couldn't tell why. We rebuilt its Google profile, its reviews, its website and how it answers messages. The rating went from 3.9 to 4.6, and new families started finding the school on their own.

The owner had no idea what was costing her customers. Most owners don't. The tools they get sold each fix one piece and leave the rest to them. So Craftara starts by finding the real gap, fixes it, and proves the result. Owners pay once new customers walk in.

I read every sign-up myself. If you want to talk first, email me at hello@craftara.ai.